McCain’s Last Gasps/Ads

McCain and the GOP have been rolling hard with their TV spots lately – the last few have been very effective, and if they started with this stuff earlier in the campaign, they had a chance.  The last 3 or 4 have been focused on single messages, to the point, and way good

First: “I am Joe the Plumber” – nice everyman type ad, does a good job of subtly otherizing Obama

Second: ‘Storm’ – a good mobile metaphor for experience that gives off a lot of associated meanings, but remains focused clean and simple on the experience issue

Third – “Ladies and Gentleman” – Takes Joe Biden’s words and flips them against Obama – a good move when Biden was selected to bolster Obama’s foreign policy credentials.  Also makes a pretty good visual argument about an externally dangerous world.