The above ad reads “MYNYPD is a 75% crime reduction in 15 years. That’s a job resume we can all be proud of.” Saw this on the subway heading out to Brooklyn last night. The NYPD attempt at new media relevance is sort of laughable, as if sticking a “MY-” in front of the name would suddenly convince people that the NYPD isn’t a vast, corrupt bureaucracy that regards its new recruits as something between shit and dirt. The ads plastered an entire side of the train – other images lauded new-recruit pay raises (to ‘still not very good’ pay); the others were un-memorable “build your resume!” type appeals.
The crime reduction figure is misleading, and arrogant. Of course they don’t tell you about the increase in the prison population occurring in the same period, and the assertion that crime reduction resulted from NYPD policy alone seems misleading as well.
I passed this last night walking near Prospect Park in Brooklyn, and it could be the least appealing ad I’ve ever seen.
First, the image: the girl looks like she’s been force-fed barbecue for days, and is losing her will to live. Looking into her oversized face on the street was somewhere between shocking and terrifying, and does nothing to encourage anyone to consider buying ‘BBQ’ in the ‘Prospect Park you didn’t know.’
Second, the text: “Don’t just make BBQ… Buy BBQ‘ Good thing this ad is here for those hungry Park Slopers looking for their next meaty treat. Now, I thought ads like this were supposed to convince you buying shit was a good idea – this one seems to assume you already want to buy yer BBQ, but just can’t quite figure out how to. “I just love spending money, but if only I knew where to do it…”
I have no idea how anyone could have even thought this was a good idea even conceptually, but somehow it made it onto the streets of Brooklyn as a finished product.
Shoutout to Copyranter for fostering my appreciation for shitty New York advertising.