Tony Avella put out his first campaign literature of the Mayoral Campaign just as Bloomberg got his way on term limits. I think the themes on his first page – “a fighter for our neighborhoods” and “the revolution” (!) will shape up as the key themes of the campaign. With Bloomberg planning to run another all out $50 million plus campaign, challengers will need to mobilize natural constituencies – class most importantly. Bloomberg’s effort to upscale the city amounts to a spatial class-war, pushing poor folks to the margin of the city.
Avella’s rhetoric and his appearance at Atlantic Yards (above) shows how his campaign plans to approach dealing with the changing face of the city. I’m interested to see how it works out – I think there’s a risk with being so overt about the class terms used (the election isn’t actually a revolution and Avella is no Che), and I think there’s a good chance the community/grassroots organizer vote will be split among a number of candidates, including at least one that pulls a John Kerry and makes a ‘viability’ appeal the center of their campaign.